Anyone who was a kid in the 70s will likely know Garanimals for their quirky line of mix-and-match kids’ clothing, but for an 80s baby like me, I had to get an education on this legacy brand that had lost its household name status over the past decades. So in order to bring Garanimals into the 21st Century, the idea was simple, yet poignant and timeless, parents and children, like Garanimals clothing, go together. From there the campaign, “We Go Together”, was born.
The work included TV, both organic and paid social, and even the new logo, brand identity, clothing tags, and website redesign.
Director: Seth Epstein/ Scott Hidinger
Press: https://www.thedrum.com/creative-works/project/los-york-garanimals-we-go-together
