Many Mother’s Day advertisements gloss over the real and hard parts of motherhood. So for Teleflora’s 2023 Mother’s Day campaign, my team and I wanted to make something that felt true to the experience, and true to the fact that the hardest part of being a mom isn’t letting your kids grow, it’s letting them go. With over 7 million views, and some great press, it struck a chord with moms and kids of every age.
Directors: Morgan Parfrey & Anastasia Arten
Press
